Internet of Things

Have you been hearing about the Internet of Things (IoT)? Like me, have you wondered what it means? It’s a somewhat generic sounding term that packs a ton of meaning for our future as a society, as marketers and as salespeople. What exactly is IoT? In short, it’s the interconnectedness of objects: your phone talking to your car’s radio, setting your home DVR from your office, or your Fitbit posting your workout results directly on social media. (By the way, on behalf of all your social contacts, if you’re doing this please stop). Make no mistake, this is a BIG thing. Qualcomm Technologies analysts estimate that IoT applications could have a total economic impact of up to 11 trillion dollars annually by 2025.

According to SmartInsight.com, it is expected there will be 75 billion connected devices worldwide by 2020. That means there will be ten times as many devices able to talk to one another as people on Earth. It only makes sense that these devices start taking over some of...