I am very passionate about music. Music moves me, makes me feel nostalgic and incites a lot of emotion in me—which could make me connect with a brand that uses music I like.
That’s why companies pick popular or familiar music because there’s a better chance of people liking it or connecting with it. Popular bands are licensing their music to big brands more than ever before. I wonder, is it a cash grab by these bands or are they really into the various brands? I’m guessing it’s a cash grab, and that doesn’t make me feel good about these bands or brands. It feels like they are “selling out,” and that doesn’t sit well with me.
That said, when music really fits a video and enhances it—like these two below do very well—the spots get me pumped up. In these cases I like the music; it gets me excited and I do actually remember the brands.
Motorhead is featured in a new KIA commercial....