Facebook announced that third-party apps are no longer required for a brand page to administer a promotion, giveaway or sweepstakes. Now promotions can be hosted on a business’ timeline, in addition to third-party apps.
This allows small businesses to utilize a Facebook promotion to build awareness for a new product, new location, etc., where the costly third-party app previously hindered small companies with limited marketing budgets.
Collect entries by having users post on the page or comment/like a page post
Collect entries by having users message the page
Utilize likes as a voting mechanism
Personal Timelines CANNOT be used to administer the promotion (asking users to tag themselves or their friends, asking users to share a post on their timeline or a friend’s timeline, etc.)
How will this affect your Facebook promotion strategy? Will your company now utilize a Facebook promotion to accomplish your goals?