Meet the Insight Team
Jim von Hoff
As founder of the agency, Jim has overseen the growth and success of Insight since 1988. His client-centered approach and thorough study of clients and their industries set the stage for Insight’s long relationships with a diverse list of established clients including retail, consumer and business-to-business. A UW-Green Bay graduate, Jim’s desire to offer comprehensive marketing communications capabilities makes him—and Insight—unique in our area.
Director of Business Development
Niki brings a strong background in business, radio and media negotiation, as well as practical marketing savvy, to her account management role. Clients rely on Niki for an honest assessment of their needs and expert strategic direction. A graduate of the University of Wisconsin, her never-ending drive and commitment to her clients makes her a leader and an integral part of Insight’s success.
Director of Brand Strategy
After more than a dozen years at several Milwaukee-area agencies and manufacturers, Stacy is responsible for brand development and copywriting at Insight. A graduate of the University of Wisconsin, she has provided strategic planning and award-winning creative executions for a variety of clients including national foodservice, heavy equipment and pharmaceuticals manufacturers for over two decades.
After several years at Milwaukee and Fox Valley ad agencies, Jay made the jump north and brought his award-winning concepts, design skills, technical savvy and creative management experience to Insight. His understanding of current design and marketing trends and comprehensive approach to projects make him a natural creative leader. Jay combines more than 20 years of experience with a degree from UW-Milwaukee.
Media Director/Account Executive
Andy brings over 20 years of marketing, media buying and client services experience to his management role at insight. His outgoing personality makes him approachable and easy to work with on all projects, from big picture strategy to daily tasks. Andy’s well-rounded experience—including in-house marketing coordination, media buying with a Green Bay ad agency and ad sales at TV stations and newspapers—gives him a unique and knowledgeable perspective to ensure Insight clients get the most from their media budgets. Andy holds a marketing degree from the University of Wisconsin—Whitewater.
Cindy oversees job traffic, making sure jobs move efficiently through the agency — and stay within budget — as well as handling billing and accounting services. She has a degree in accounting from Fox Valley Technical College and previously worked her way up at Ideas that Deliver as accountant, traffic manager and finally business director. Cindy brings over 25 years of agency experience to her position at Insight.
Senior Media Buyer
Molly brings years of TV station, video production and creative copywriting experience to her media role at Insight. With wide-ranging broadcast knowledge, and an impressive gift for organization, Molly ensures every detail is accounted for in our clients’ media buys. A UW-Green Bay graduate, Molly’s professional talents are well complemented by her outgoing personality and upbeat attitude.
Senior Social Media Specialist
Andrea leads Insight's social media efforts on behalf of many clients. She has a wealth of experience in national social media strategies in the sports and entertainment industries in addition to a natural curiosity and strong understanding of emerging digital trends. Andrea graduated from the University of Wisconsin with a degree in Life Sciences Communication.
Formerly an account relationship specialist at the Oshkosh Northwestern, Jenny brings over five years of experience in news, media, ad sales and customer relations to her role at Insight. Possessing a can-do attitude, keen attention to detail and natural talent for organization, Jenny is a valuable part of the media department at Insight. She holds a journalism degree from UW-Oshkosh, with an emphasis in advertising/public relations.
Jen brings diverse client relations experience, meticulous organization skills and strategic focus to her Account Coordinator role at Insight. As an Account Manager/Producer in her previous position, Jen managed projects and guided clients through the creative process. She currently serves in a leadership role at PRSA Northeast Wisconsin, Club Red of Northeast Wisconsin and Current-Young Professionals Network. Jen holds a degree from the University of Wisconsin in communications with an emphasis in mass media studies.
Graphic Designer/Web Developer
In his role as graphic designer and web developer, Kevin uses his creative design and advanced technical skills to benefit Insight’s clients. Kevin is especially adept at responsive web design, print design and visual identity design. He is a graduate of St. Norbert College where he majored in graphic design and music while working as a tutor in the school’s Writing Center.
Emily was managing editor of the national cable marketing magazine delight!, and previously managed direct mail projects for top cable providers in the nation. Diverse writing experience, combined with exceptional organization and strategic planning skills, make Emily a key component of the content department. Emily holds a degree from UW-Oshkosh in journalism, with an emphasis in advertising/public relations.
As an interactive designer, Bart’s responsibilities include website design, development and programming along with the implementation of interactive media. A graduate of Northern Michigan University, he previously worked at Bearing Point and as a web developer for Shopko Corporation. Bart has done significant freelance web development, taking many websites from concept to layout to programming and completion.
Graphic Designer/Web Developer
Zane held a design internship position with St. Norbert College creating promotional materials for over 60 student organizations while also doing freelance design work for bands across the country. His detail-oriented and innovative creative skills, plus his passion for both print and web design, make Zane a great fit for Insight’s art department and diverse client base. He is a graduate of St. Norbert College holding a degree in graphic design, with a minor in business administration.
Liz Van Asten
Liz brings a background in sports marketing, sponsorship and event planning to her role as account coordinator at Insight. Her attention to detail, ability to perform in a fast-paced environment and experience in client services more than qualify Liz to support and manage accounts, ensuring deadlines are met efficiently and effectively. Liz is a graduate of UW-La Crosse with a business degree in marketing.