Have you noticed how popular podcasts have become? Between celebrities, journalists, industry experts or even some of your own friends and family, it seems everyone has launched their own podcast. According to Podcast Insights, in 2018 there were 18.5 million podcast episodes and now there are over 30 million! Podcast genres range from news, murder mysteries and comedies, to even specialty topics such as video games. So, just how big is the podcast trend? Check out these facts from Edison Research below:
The statistics above show that many people take significant time to digest a wide assortment of content via podcasting. If you have listened to podcasts, you know that most will have an advertisement or two in the episode. That’s how podcasts are funded and how your business can reach a captive audience. Placing an ad in a podcast gives you a new avenue to promote your business, products or services. Depending on your audience and marketing goals, an ad on a podcast might be the way to go. These ads happen either at the beginning, middle or end of the episode. Here are a few facts from Music Oomph about podcast advertising and how it can benefit your business.
All these facts clearly show how valuable this ever-growing ad space could be to your business. Now I ask you, will I hear an ad for your business on the next podcast I listen to?
Talia brings a unique blend of creativity and corporate experience to her role as social media/digital content specialist. As an essential part of the content department, she is able to showcase her diverse writing expertise and technical skills through her innovative social media strategies. Talia holds a degree from UW-Stevens Point in business administration with an emphasis on marketing.