In this digital world the art of drawing is still useful to present ideas to clients. Drawing is a useful tool for a number of reasons. With a drawing, your client will focus more on the idea than the color, the look of a particular stock photo, or the gender or clothes of the people in the concept.
With a sketch, it’s easier to play with numerous layouts and different compositions as opposed to doing “tight” layouts right away. There is also a freedom of creativity that I experience when sketching out ideas. Things just seem to flow better for me. Also, I think most clients like seeing sketches because it makes them feel more a part of the overall creative process.
Now you can even sketch with a digital tablet like the iPad Pro. It’s not the same as a pencil, but it still gives you the freedom, flexibility and appearance of a sketch even though it’s a digital medium. Using the pressure-sensitive stylist from Apple, it even feels a lot like a pencil.
So, drawing has been around for over 38,000 years, and I don’t see it going away anytime soon. It’s still a great way to show your thought process and ideas to people. So keep practicing those drawing skills because they will still come in handy for showing off your ideas.
After several years at Milwaukee and Fox Valley ad agencies, Jay made the jump north and brought his award-winning concepts, design skills, technical savvy and creative management experience to Insight. His understanding of current design and marketing trends and comprehensive approach to projects make him a natural creative leader. Jay combines more than 20 years of experience with a degree from UW-Milwaukee.