for Washington Island Ferry

Rebranding an Anchored Identity.

A business that set sail in 1940, the Washington Island Ferry has been a thriving and vital conduit to island life and tourism for decades. After years of promoting the island and its sole source of transportation under a well-established brand, the Washington Island Ferry crew entrusted Insight to create a new brand that reflects their modern operations, but also respects their rich history with the Island community. A revamped logo, website, jingle and brochure—complemented by ongoing social media—launched right on the cusp of Washington Island’s busy season, providing fresh momentum for many successful voyages to come!

Washington Island Ferry New Logo Design Washington Island Ferry logo design options

Website Home Page

Washington Island Ferry new homepage

Washington Island Page

New Washington Island Page
Washington Island Print Brochure
Washington Island Social Media