Kelsey Tointon
Marketing Account Coordinator
Meet Kelsey, Insight’s resident Swiftie and sourdough baker.
As our marketing account coordinator, Kelsey brings strong organization, communication and project management skills to the team.
Communication with substance.SM
Kelsey embodies communication with substance by ensuring projects flow to all departments and stay on deadline.How she got here
Kelsey began her career as a marketing assistant at Parallel 44 Vineyard & Winery, where she built digital strategies, designed graphics and helped plan events. From there, she developed her skills through administrative and marketing roles in the finance, healthcare and nonprofit fields, including at the Door County YMCA and Community Health Systems in Tennessee. Her passion for supporting local businesses led her to Insight, where she’s excited to help businesses succeed through effective marketing.
She holds an associate degree in business management from Northeast Wisconsin Technical College.
To Kelsey, working at Insight means...
Fostering my love of the Green Bay community and helping local businesses thrive.
Kelsey's #1 marketing tip
Marketing is always changing—be open to pivot and try something new.
Fun fact
Kelsey has a sourdough starter named Delilah. She feeds it flour and water until it gets bubbly—then, it’s ready to bake. Part of the starter becomes a loaf of bread. The whole process takes about two days, which Kelsey likens to a science experiment in the kitchen.
The results? Warm, homemade bread, including jalapeño cheddar, Italian herb and cheese and cinnamon roll variations. She’s even made loaves with flower designs, stems and leaves.