Sam Rowe
Creative Director
Meet Sam, Insight’s resident creative visionary and eco advocate.
As our creative director, Sam inspires the creative team to find the best solutions to our clients' advertising challenges. She collaborates with the entire team to brainstorm and bring to life ideas through clever, strategic design. Also, as one of our on-staff photographers, Sam is known for her big smile while taking headshots, a subconscious effort to make our subjects feel at ease in front of the camera.
Communication with substance.SM
Sam embodies communication with substance by distilling complex ideas and content into easily digestible information that she conveys through meaningful, visually appealing logos, advertisements, infographics and more.How she got here
Sam’s love of design was fostered during her freshman year at Carroll University, where she designed flyers and other visual materials for her residence hall. From there, she transferred to UW-Green Bay where she earned her bachelor’s degree in design arts with a minor in art. She spent two years post-graduation honing her design skills and applying them to client projects at a local agency before joining the Insight team in 2018.To Sam, working at Insight means...
Working with a team of creative, collaborative and judgment-free individuals who approach every project with the right mindset to create amazing content for our clients. It’s also very rewarding to work with a variety of clients and see the large impact Insight has in our community and beyond.
Sam's #1 marketing tip
Less is more when it comes to design. Never underestimate the power of strategic whitespace. Keep content as simple, straightforward and enjoyable as possible for your intended audience.
Fun fact
Sam is passionate about sustainability and local art. As a self-proclaimed plant lady, she cares for all the leafy beings here in the office and even has an entire room dedicated to her plants at home! She's also an abstract watercolor artist on a mission to spread joy through her own creativity, self-expression and messages of acceptance in her art.
