SEO Intake Form

Please allow 20-30 minutes to complete this form. Your answers help us build accurate, effective SEO content for your business.

I confirm I won't include private customer details.*

Brand name (public-facing)*

Legal business name (if different)

Website URL*

Primary phone number*

Primary business address (if applicable) (If you're service-area only, you can skip.)

Primary locations or service areas* (Cities, counties, regions. One per line is great.)

Areas you do not serve (if any)

Core service #1*

Core service #2

Core service #3

Core service #4

Core service #5

Which 2–3 services do you want to sell more of?* (List 2–3. If you listed services above, you can copy/paste them.)

What do you NOT do? (important) (Services you don't offer, jobs you won't take, etc.)

Ideal customer (1–3 sentences)*

Not a good fit customer (who you don't want)

Why should someone choose you over competitors? (3–5 bullets)* (Paste as bullets or one per line.)

Licenses, certifications, memberships

Awards or recognitions

Years in business*

Origin story (optional)

Results/outcomes you're allowed to mention (only if accurate and verifiable) (If you can't verify it, leave it blank.)

Google reviews link (Navigate to your GBP and click Ask For Reviews)

Other review sites (optional)

Guarantees (exact wording if possible)

Important customer policies (Refunds, cancellations, warranties, emergency service, timelines, etc.)

Anything we must avoid saying (Restricted language, compliance constraints, promises you won't make, etc.)

Customer phrases (3–10) people use when asking for your services* (One per line.)

Google Business Profile link (Navigate to your GBP and click Share to copy your share URL)

Social profile links (One per line is great.)

Sales deck / brochure / flyer link (Please provide link to these assets on your website or provide a link to Google Drive, Dropbox or similar)

Case study page links (One per line is great.)

Brand guidelines link

Who should review and approve the Fact Check Pack? (Name)*

Approver email*

Anything else we should know?