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SEO Intake Form
Please allow 20-30 minutes to complete this form. Your answers help us build accurate, effective SEO content for your business.
Don't fill this out if you're human:
New SEO intake form submission from insightcreative.com
I confirm I won't include private customer details.*
Business basics
Brand name (public-facing)*
Legal business name (if different)
Website URL*
Primary phone number*
Primary business address (if applicable)
(If you're service-area only, you can skip.)
Primary locations or service areas*
(Cities, counties, regions. One per line is great.)
Areas you do not serve (if any)
What you do
Core service #1*
Core service #2
Core service #3
Core service #4
Core service #5
Which 2–3 services do you want to sell more of?*
(List 2–3. If you listed services above, you can copy/paste them.)
What do you NOT do? (important)
(Services you don't offer, jobs you won't take, etc.)
Ideal customer (1–3 sentences)*
Not a good fit customer (who you don't want)
Trust and proof
Why should someone choose you over competitors? (3–5 bullets)*
(Paste as bullets or one per line.)
Licenses, certifications, memberships
Awards or recognitions
Years in business*
Origin story (optional)
Results/outcomes you're allowed to mention (only if accurate and verifiable)
(If you can't verify it, leave it blank.)
Google reviews link
(Navigate to your GBP and click Ask For Reviews)
Other review sites (optional)
Policies and constraints
Guarantees (exact wording if possible)
Important customer policies
(Refunds, cancellations, warranties, emergency service, timelines, etc.)
Anything we must avoid saying
(Restricted language, compliance constraints, promises you won't make, etc.)
Customer language
Customer phrases (3–10) people use when asking for your services*
(One per line.)
Top question customers ask #1*
Top question customers ask #2
Top question customers ask #3
Top question customers ask #4
Top question customers ask #5
Common objections you hear (3–5)
(One per line.)
Links and assets
Google Business Profile link
(Navigate to your GBP and click Share to copy your share URL)
Social profile links
(One per line is great.)
Sales deck / brochure / flyer link
(Please provide link to these assets on your website or provide a link to Google Drive, Dropbox or similar)
Case study page links
(One per line is great.)
Brand guidelines link
Approvals
Who should review and approve the Fact Check Pack? (Name)*
Approver email*
Anything else we should know?
Submit
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SEO Intake Form