Meet Melissa, Insight’s resident storyteller and lover of owls. As our content creator, Melissa concepts, writes and edits all aspects of our clients’ marketing efforts, from writing ad and website copy to telling company stories and the history behind a brand.
Communication with substance.SMMelissa embodies communication with substance through storytelling techniques such as narrative and sensory details to help customers remember a client’s essential messages.
How she got here
Melissa’s interest in creative writing began at age nine when she wrote her first book. Now, her professional writing experience spans two decades.
She began her career in rural newspapers and moved to Green Bay after accepting a job at the Press-Gazette. For the next 10 years, her love of writing flourished through business storytelling and as executive editor of several lifestyle magazines, including YOU Magazine.
In 2016, Melissa published her first novel, Arrows, with Penguin Random House. She has worked in writing and communications ever since, including three years at a marketing agency. She holds a master’s degree in writing from Vermont College of Fine Arts.
To Melissa, working at Insight means...
Joining a stellar team of creatives where I can apply my passion for writing to marketing communications.
Melissa's #1 marketing tip
If you want your customers to remember something, tell them a story.
Melissa’s favorite animal is an owl. She’s spotted three of the five most common species of owls in Wisconsin in the wild, including a tiny Eastern Screech Owl that roosted six feet from her kitchen window in the hollow of a tree.