Molly Setzer
Director of Paid and Earned Media
Meet Molly, Insight’s resident media maven.
As our director of paid and earned media, Molly helps our clients navigate the ever-changing marketing landscape to develop and manage an effective media marketing strategy for their brand, goals and budget.
Communication with substance.SM
Molly embodies communication with substance by breaking down complex technical jargon, data and concepts into easily digestible information so that our clients can understand and feel confident about their media mix.How she got here
Molly dreamed of being on the big screen as a child, which led to a career in broadcast TV and ultimately brought her to Insight in 2008.
Molly joined the Insight team as a copywriter and video producer for multiple years before transitioning to media in 2013. She worked her way up from media coordinator to buyer to director.
To Molly, working at Insight means...
Working with a truly brilliant team of people. I am always impressed with how intelligent our team is, and how willing everyone is to share information and ideas so we can all be informed on the latest in marketing and provide the best results for our clients.
Molly's #1 marketing tip
Optimize your website to be mobile-friendly or you are essentially irrelevant. Over half of online searches and web visits are now made from mobile devices.
Fun fact
Molly's passion outside of work is learning new things in the health and wellness space with a particular interest in nutrition and food as medicine. She is also our resident (thoughtful) question-asker!
