Olivia Biskobing
Media Buyer
Meet Olivia, Insight’s resident media buyer.
Olivia works within the media department to successfully research, strategize, plan and execute paid media buys. From TV and billboards to Facebook ads and everything in-between, there’s nothing she can’t tackle.
Communication with substance.SM
Olivia embodies communication with substance by investigating the ever-evolving world of media tactics. She’s able to thoroughly explain the pros and cons of each tactic based on client needs.How she got here
Olivia studied business marketing at St. Norbert College with a minor in communications & media studies. While attending college, she spent a semester abroad in Dublin, Ireland, where she interned for a small creative ad agency. She fell in love with the fast pace and variety of clients offered in the agency world. Upon her return to the U.S., she worked at both a local restaurant and hospital before joining the team at Insight.To Olivia, working at Insight means...
Working with a team of people who are equally talented and humble. Everyone values each other and there’s a great atmosphere among the team that inspires collaboration.
Olivia's #1 marketing tip
When setting your marketing goals, clearly define your target audience. Who is your ideal consumer? Be as specific as possible. This will help you develop a marketing strategy that is both cost-effective and valuable for your brand.
Fun fact
Olivia can play the French horn and the piano.