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Media Buying 101—What On Earth Does a Media Buyer Do?


Molly Setzer, Senior Media Buyer at Insight Creative, explains the role of a media buyer, how they can support your company’s marketing efforts and how they help you get the most out of your marketing budget.

headshot of Insight Creative's Director of Paid and Earned Media, Molly Setzer

Molly Setzer

Director of Paid and Earned Media

Meet Molly, Insight’s resident media maven. As our director of paid and earned media, Molly helps our clients navigate the ever-changing marketing landscape to develop and manage an effective media marketing strategy for their brand, goals and budget.
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