Media Buying 101—What On Earth Does a Media Buyer Do?

by Molly Setzer | 12 Dec 2016


Molly Setzer, Senior Media Buyer at Insight Creative, explains the role of a media buyer, how they can support your company’s marketing efforts and how they help you get the most out of your marketing budget.

Written by

Molly Setzer

Media Director

Molly brings years of TV station, video production and creative copywriting experience to her media role at Insight. With wide-ranging broadcast knowledge, and an impressive gift for organization, Molly ensures every detail is accounted for in our clients’ media buys. A UW-Green Bay graduate, Molly’s professional talents are well complemented by her outgoing personality and upbeat attitude.

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