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Make sure you have at least 15-30 minutes to complete the form.
Don’t fill this out if you're human:
Do you already have a logo and brand standards or branded materials such as business cards or stationary?
(We will want to make sure your website works in harmony with what you already have.)
What is your current or intended domain name?*
Current hosting provider?
Who are your top 5 competitors? Please list their name and website.*
What makes your company better/different? Why do you believe website visitors should do business with you rather than with a competitor?*
Do you have customer testimonials to support the above claims?
Company awards or mentions in publications?
What’s your average customer value or what is the lifetime value of a new customer?
What is your approximate allocated budget for this project?
Describe your average customers.
ex. age, gender, industry, average income, etc ...
Where do your customers live?
0 - 25 mile radius
25 - 50 mile radius
50+ mile radius
Who are your ideal customers?
Do your potential or existing customers have reccurring questions or needs that are brought to your attention?
What are the main reasons your customers/visitors come to your website?
ex. to contact you, get ideas about projects, find locations, sign up for the seminar, make a purchase. Note: A customer’s reason for coming to your website may be different from why you want them to come to your website.
Do you have content ready for your new website?
Yes, content is in documents ready to go
Yes, start with content from my existing website
No, and I need help with it
If not already prepared, who is the point of contact that Insight can interview to gather content for the new website?
Do you have professional photography or videography that you would like to incorporate into the new website?
Do you have image assets saved to a repository that you can provide access to?
ex. Dropbox, Google Drive etc ...
Do you have video hosted through a video hosting service?
ex. YouTube, Wistia, Vimeo etc ...
Do you need photography or videography work done to be used on your new website?
Yes, I would like help with this
No, I plan to use stock photography
What drove you at this particular time to pursue making this project a priority?
ex. customers have been complaining, not finding enough new customers, looking for new ways to generate leads, wanting to get ahead of the competition etc...
What is the main problem that you are looking to solve?
What is the primary action (or actions) you want a user to take when coming to your website?
ex. call, email, sign up, request a quote, make a purchase, watch a webinar etc ...
What outcome will make this project successful? How will you measure success?
Does your website need to have a content management system? If so, do you have specific content management system requirements or are you open to recommendations?
How often do you require updates and new articles?
Who will be responsible for maintaining the website or providing new content? Will you require a training session and documentation for using your new website?
Who will be making approvals for each step of the web design process?
Are there any other particular websites that you like? Why?
ex. specific page elements, colors, typography, photos, ease of navigation, etc ...
How do you plan to promote your website and attract traffic?
ex. email campaigns, promotional campaigns, search engines, email, printed literature, social media, search engines etc ...
How do you plan to encourage repeat viewers and referrals?
ex. email list, a blog with regular content posting etc ...
What are your future goals for the website?
Any special features that need to be included in your new website?
ex. registration form, search functionality, newsletter/email sign-up forms with appropriate calls to action, information/request forms, uploads/downloads, customer login, an online store/shopping cart, online payment gateway, blog, image gallery etc ...
How important is Search Engine Optimization for your business?
Do you have a list of keywords you’d like to target? What keywords do you expect customers to use when they search for your business online?
What other software do you use? Is there existing software that your new website needs to integrate with?
When would you like to launch your new website?
Do you have any concerns or worries about this project?
Your Contact Information
Is there anything else that you need help with?*
Copywriting / PR / Social Media
Website Design / Website Development
Branding / Digital / Print Design
Photography / Videography / Drone