Jay Bauer
Visual Content Director
As our visual content director, Jay oversees visual design projects at Insight, creating award-winning ad campaigns, logos, print materials, digital assets, billboards and more. He shoots video, captures drone footage and handles photography for Insight, working both in our professional studio and on location.
Communication with substance.SM
Jay embodies communication with substance by aligning a brand’s message, graphics and appearance with the overall strategy, maintaining harmony across all elements.How he got here
Jay has loved design since he was little, whether it was recreating sports logos, getting creative with Legos or drawing home designs for fun. Though he once considered pursuing architecture, he chose to earn a degree in graphic design with a minor in computer science from UW-Milwaukee, allowing him to work on a broader range of visual design and marketing projects.
Early in his career as a graphic designer in Milwaukee, Jay began expanding his skills in photography and video production. He gained expertise in editing with Adobe Premiere, earned a drone pilot’s license, incorporated AI tools and enhanced his technical skills and creative management abilities while working at Insight.
To Jay, working at Insight means...
Working with a diverse range of talented, high-quality people. From our expert team members who have been in marketing for decades, to those just getting their start, everyone brings their own expertise. We have one of the best teams in northeast Wisconsin and it's a pleasure to serve our clients with this group.
Jay's #1 marketing tip
Even though you might think you’ve thought of the best idea, keep pushing for more. You can’t stop at just one, or even two or three. You’ll be surprised by the things that will emerge, and even if you land back on your first idea, you’ll have better validation that it’s the best.
Fun fact
Jay loves his family, life, sports and all things music—especially hard rock. When he's not playing basketball with his son, golfing with his daughter or at a rock concert, you'll usually find him camping, chilling with his cats or hanging out at the beach with others.
