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Media Buying 102—Asking the Right Questions


Insight Creative Media Manager Molly Setzer explains why asking the right questions is essential to developing a good media plan.

headshot of Insight Creative's Director of Paid and Earned Media, Molly Setzer

Molly Setzer

Director of Paid and Earned Media

Meet Molly, Insight’s resident media maven. As our director of paid and earned media, Molly helps our clients navigate the ever-changing marketing landscape to develop and manage an effective media marketing strategy for their brand, goals and budget.
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