Media Buying 102—Asking the Right Questions

by Molly Setzer | 15 May 2019


Insight Creative Media Manager Molly Setzer explains why asking the right questions is essential to developing a good media plan.

Written by

Molly Setzer

Media Director

Molly brings years of TV station, video production and creative copywriting experience to her media role at Insight. With wide-ranging broadcast knowledge, and an impressive gift for organization, Molly ensures every detail is accounted for in our clients’ media buys. A UW-Green Bay graduate, Molly’s professional talents are well complemented by her outgoing personality and upbeat attitude.

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