A to Z Machine branding
Branding, from start to finish
As A to Z Machine, Northeast Wisconsin’s leading machining source, approached their milestone 25th anniversary, they knew it was also time to modernize their brand. A to Z Machine’s goal was to create a brand that truly reflects its hallmark traits of innovation and precision while maintaining its legacy of quality customer service. Insight collaborated with A to Z Machine’s branding committee to refresh the tagline, design a new logo (including a commemorative 25-year logo), develop complete brand standards and shoot on-site photography.
The new brand came to life on updated building signage, a detailed corporate identity package, a high-end print brochure and a custom, responsive website. A to Z Machine’s public-facing identity now matches the forward-thinking culture and innovative services within their facilities! A successful external brand rollout was matched by equal internal enthusiasm. A to Z Machine reported the largest employee apparel order in the company’s history!