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NEW Zoo & Adventure Park cover image

NEW Zoo & Adventure Park canopy tour signage


NEW Zoo & Adventure Park

Project type

Branding Outdoor Signage


  • Entertainment & Tourism

Creative signage at new heights

When Suamico’s NEW Zoo & Adventure Park envisioned a self-guided tour for their new 16-foot elevated zoo exhibit, they needed a creative partner to bring it to life with practical and entertaining signage fit for a walk on the wild side. As avid supporters of animals and Northeast Wisconsin non-profits, Insight didn’t hesitate to donate services to this longstanding community cause.

The creative team designed an engaging experience for The Neil Anderson Canopy Tour beginning with a logo and updated color palette to complement the zoo's existing brand. With catchy headlines, historical timelines, animal photos and fun zoo facts, our team created over 30 custom signs to seamlessly guide guests on a journey above the zoo and into the organization’s history. The tour concludes with an interactive social media frame for photo ops and a four-foot donor sign thanking those who made the project possible.


full-color signs

intro and donor signs

feet in the air

NEW Zoo Canopy Tour Rules and Etiquette sign
NEW Zoo Canopy Tour About the Canopy Tour sign
NEW Zoo Canopy Tour Historical Journey signs
NEW Zoo Canopy Tour Nature Journey | Part 7 sign
NEW Zoo Canopy Tour Nature Journey | Part 8 sign
NEW Zoo Canopy Tour Nature Journey | Part 11 sign
Snow Monkey hanging on cage walls

Working with the team at Insight has been an absolute pleasure. They are creative, responsive, dedicated and take deadlines seriously. I’ve been continually impressed by their work and by their work ethic—it’s been so much fun to see this project come together! I can wholeheartedly recommend them to anyone looking for professional marketing and design. Insight Creative really can do it all!

Angela Kawski-Kroening

NEW Zoo & Adventure Park

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headshot of Insight Creative's Account Executive, Brian Brost
headshot of Insight Creative's Vice President, Niki Petit

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