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Communication with substance.SM
Domino cover image

Domino design, social media and media buying



Project type

Content Design Digital Media


  • Industrial & Commercial Printing Manufacturing

Elevating Domino’s brand at PACK EXPO, InterPACK and Labelexpo Europe

For more than a decade, Domino has relied on Insight Creative to help them command notice at packaging and processing trade shows such as PACK EXPO, InterPACK and Labelexpo Europe. Our team created eye-catching graphics for their trade show walls that incorporated QR codes for engagement. We also designed branded plant coasters—coasters with seeds that germinate if planted in soil—to align with Domino’s sustainability message. Our innovative VIP video mailer invited select people to Domino’s PACK EXPO booth with key messaging on eliminating human errors through automation. We showcased Domino’s printing capabilities through a unique pizza box “sell sheet.” During the pandemic, we helped Domino adapt by designing a virtual trade show booth. Finally, our strategic geo-fencing campaigns during PACK EXPO consistently drove booth engagement, while our social media management cultivated a thriving online community for Domino to engage with its audience pre- and post-show.

As a result of our collaborative efforts, Domino continues to shine as a prominent figure in the printing manufacturing industry. We look forward to further elevating their brand and market presence for years to come.

Domino trade show booth
Domino Pack Expo mailer
Domino video mailer
Domino box
Domino box

“The team from Insight Creative has been a huge support and extension of our brand over the years. It’s no coincidence that ‘creative’ is in their name, and that is what they deliver on all counts. We’ve used larger agencies in the past, but none compare to the level of professionalism and creative strength the Insight team provides.”

Tara Abbott

Domino Global Events Marketing Manager

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