Digital
Niki Petit
Director of Business Development
Meet Niki, Insight’s resident budget maximizer and horse wrangler.
As our director of business development, Niki ensures that every dollar in our clients’ budgets is spent strategically and efficiently. She has played a vital role in helping to grow Insight into the agency it is today and currently manages the account executive department.
Communication with substance.SM
Niki embodies communication with substance by avoiding fancy marketing lingo or turning to past awards to impart Insight’s value. Instead, she breaks down what our services will mean for clients and the success of their businesses.How she got here
After obtaining her bachelor’s degree in economics and political science from UW-Madison, Niki began working for a local radio station where she helped launch 95.9 KISS FM. Though she enjoyed her work and remained in radio for nine years, Niki began to dream of a position where she could use her passion and marketing expertise to help businesses beyond radio marketing.
She had worked with just about every agency in town during her time in radio and was impressed with the leadership and results that Insight provided. She came on board in 2005 and has been helping to grow Insight and our clients’ businesses ever since.
To Niki, working at Insight means...
Every single day is different. In all my time at Insight, I have never been bored. I always feel challenged by the variety of work and appreciated by my team.
Niki's #1 marketing tip
Frequency is king and cliches suck!
Fun fact
Niki has loved horses her whole life and always dreamed of retiring on a horse ranch. Luckily, she didn’t have to wait that long! She currently lives on her horse ranch with her husband, son and two horses—Epona and Frank.
Interested in working with Niki?
Contact UsPosts by Niki Petit
Business Strategy
Set in a pre-pandemic business strategy? It’s time to reset.
Business Strategy
Change can Lead to Great Opportunities
Business Strategy
How to Pivot Your Marketing Plan During COVID-19
Media
Why using pets in your ad campaign sells
Content
Finding the personal reward in PR
Business Strategy
What is Happening to the Retail Landscape in Green Bay?
Business Strategy
Six Steps to a Better Sales Strategy
News
Insight is celebrating 30 years! How’d we do it?
Business Strategy
Reach Your Customers with Research
Business Strategy
Ethics in Advertising
Business Strategy
The Presidential Election vs. Consumer Confidence
Content
Public Relations
Resolve to Use Reviews Better in the New Year
Media
Digital
Retarget Your Marketing Efforts
Business Strategy